Providing good customer service to your visitors and customers is one thing you might strive for in your company. But if some of your visitors or customers have reading problems like dyslexia, getting around your building may be difficult for them. Most people associate dyslexia with children and teens, but adults can experience it as well. These adults may struggle to read and understand posters, pamphlets, and other types of signage for their entire lives. You can make it easier for your guests to reach different destinations in your building with wayfinding. Here's how dyslexia affects people and what you can do to make life better for your dyslexic visitors and customers.
For many people, reading and writing comes easily. But for a small percentage of individuals, it's not so easy to pronounce or articulate sounds of the alphabet. They may see words backwards. For instance, the word "bat" may look like "tab." These individuals have a problem called dyslexia.
Dyslexia is normally diagnosed in kids when they first learn to read and write, though it can be diagnosed some time later. Although there's no cure for dyslexia, individuals learn different ways to overcome it throughout their lifetimes. Two of the methods of learning include visual cues and memorization. Visual cues may include colorful images, such as pictures that stand for different words. Memorization may include listening to different word sounds and mimicking them.
You can use similar methods in your building through wayfinding.
How Can You Help Your Dyslexic Visitors and Customers?
Wayfinding is a unique way to help visitors and customers locate service areas with things such as vending machines, reception decks, and rooms more easily. It can also be of use in parking lots, school campuses, and hospitals that have multiple internal buildings or winding passages. The signs may be large and shaped like arrows pointing in different directions, or they may include images that represent specific places.
The features above may help your dyslexic clients find where they need to go when they visit your establishment. If your building features multiple offices, you and your visitors and customers can benefit from wayfinding. For instance, if you sublet some of your offices to a variety of companies, wayfinding will help direct guests to the appropriate locations without disrupting the work and customer flow of other establishments. A contractor who provides wayfinding systems can help you design or select the best options for your building.
For more information about wayfinding for dyslexic guests and other visitors, contact a service provider such as Elliott Bay Metal Fabricating Inc. today.